Hosting, teaching, drawing and promoting a virtual Plant Life Drawing Workshop Imperial College x M.Y.O

Date: July 2020

Brief: To create the content for and host an interview with Strategic Teaching Fellow, Dr Catherine Mansfield, on her biological plant reserach whilst drawing botantical sketches, live on YouTube. Details of the session can be seen here.

– Over 700 people engaging with the virtual Plant Life Drawing Class video on YouTube. Whilst streaming live, more than 100 people were present.
– Garnering digital interaction and engagement with the drawing class via Twitter and Instagram with a hashtag.
– Successfully hosting Imperial Lates’ first virtual creative class.
– Creating engaging social media promotion (graphics, photographs, time-lapse drawings) in the build up to the session.

Watch it on Youtube here!

© melissa frateantonio